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Fetch the complete documentation index at: https://docs.stora.co/llms.txt

Use this file to discover all available pages before exploring further.

When you publish a plugin, extension, or packaged integration that works with Stora, use your own product name. You may reference Stora to describe compatibility, but your name must not imply that Stora built, owns, operates, or endorses the integration. These rules are part of the partner integration requirements.
Do not name your plugin Stora, start the name with Stora, or combine Stora with another word. Names such as Stora Connect, StoraWP, Stora Booking, and Stora Lead Sync are not allowed for third-party plugins.

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Naming rules

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Use a distinct product name

Your plugin needs its own name. The product name should be distinct from Stora and from Stora product names.
Not allowedAllowed
Stora SyncSpaceSync for Stora
Stora Lead SyncMove-In Automations for Stora
Stora WordPress PluginSelf Storage Lead Sync for Stora
Stora BookingStorage Site Connector for Stora

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Use Stora only to describe compatibility

Use Stora in a referential phrase that explains what your plugin works with. Good patterns:
  • [Your product name] for Stora
  • [Your product name] integrates with Stora
  • [Your product name] is compatible with Stora
  • [Your product name] works with Stora
Avoid names where Stora is the main product name, the first word, or part of a new combined word.

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Do not imply official status

Do not use words that suggest Stora has built, certified, approved, or endorsed your plugin unless you have written approval from Stora. Avoid:
  • official
  • certified
  • approved
  • by Stora
  • Stora partner plugin
  • Stora recommended
You can say that your plugin integrates with Stora. You cannot say or imply that your plugin is a Stora product.

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Keep your brand primary

Your plugin listing, website, icon, screenshots, and admin UI should make your brand the primary identity. Stora can appear as the platform your plugin connects to, but not as the plugin’s brand. Do not use the Stora logo as your plugin icon, marketplace icon, app logo, or primary visual identity unless Stora gives written approval.

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Describing your plugin

Use plain language that explains what your integration does. Good examples:
  • SpaceSync connects your WordPress site to Stora.
  • Move-In Automations for Stora syncs booking events into your marketing tools.
  • Self Storage Lead Sync for Stora sends website enquiries into your Stora account.
Avoid descriptions that imply Stora owns or operates the plugin:
  • The Stora plugin for WordPress
  • Official Stora booking extension
  • Stora's lead sync tool

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Required disclaimer

Include a disclaimer anywhere operators may otherwise assume the plugin is operated by Stora, such as marketplace listings, setup pages, and public documentation. 
This plugin is provided by [Partner Name] and is not built, owned, or operated by Stora.
You may adapt the wording to match your product, but keep the meaning clear.

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Examples

ScenarioUse thisDo not use this
WordPress plugin that syncs leadsLeadBridge for StoraStora Leads
Booking widget extensionBooking Widget for StoraStora Booking Widget
Analytics connectorStoreTrack Analytics for StoraStora Analytics
Access control integrationGateLink for StoraStora GateLink
General connectorConnector for StoraStoraConnect

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Review checklist

Before you publish, check that:
  • Your plugin has its own distinct name.
  • The name does not start with Stora.
  • The name does not combine Stora with another word, abbreviation, or suffix.
  • Stora is used only to describe compatibility, such as for Stora or integrates with Stora.
  • Your listing does not imply the plugin is official, certified, approved, or built by Stora.
  • Your logo and icon use your own brand, not the Stora logo.
  • Your listing includes a clear third-party disclaimer.
If your preferred name follows the pattern [Your product name] for Stora, it is usually a good starting point.

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If you are unsure

Send us the proposed plugin name, marketplace listing title, icon, and short description before you publish. It is easier to fix naming before launch than after operators have installed the plugin.