> ## Documentation Index
> Fetch the complete documentation index at: https://docs.stora.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Naming third-party plugins

> Rules for naming third-party plugins, extensions, and integrations that work with Stora.

When you publish a plugin, extension, or packaged integration that works with Stora, use your own product name. You may reference Stora to describe compatibility, but your name must not imply that Stora built, owns, operates, or endorses the integration. These rules are part of the [partner integration requirements](/2025-09/guides/partner-integrations).

<Warning>
  Do not name your plugin `Stora`, start the name with `Stora`, or combine
  `Stora` with another word. Names such as `Stora Connect`, `StoraWP`, `Stora
      Booking`, and `Stora Lead Sync` are not allowed for third-party plugins.
</Warning>

## Naming rules

### Use a distinct product name

Your plugin needs its own name. The product name should be distinct from Stora and from Stora product names.

| Not allowed              | Allowed                            |
| ------------------------ | ---------------------------------- |
| `Stora Sync`             | `SpaceSync for Stora`              |
| `Stora Lead Sync`        | `Move-In Automations for Stora`    |
| `Stora WordPress Plugin` | `Self Storage Lead Sync for Stora` |
| `Stora Booking`          | `Storage Site Connector for Stora` |

### Use Stora only to describe compatibility

Use Stora in a referential phrase that explains what your plugin works with.

Good patterns:

* `[Your product name] for Stora`
* `[Your product name] integrates with Stora`
* `[Your product name] is compatible with Stora`
* `[Your product name] works with Stora`

Avoid names where Stora is the main product name, the first word, or part of a new combined word.

### Do not imply official status

Do not use words that suggest Stora has built, certified, approved, or endorsed your plugin unless you have written approval from Stora.

Avoid:

* `official`
* `certified`
* `approved`
* `by Stora`
* `Stora partner plugin`
* `Stora recommended`

<Note>
  You can say that your plugin integrates with Stora. You cannot say or imply
  that your plugin is a Stora product.
</Note>

### Keep your brand primary

Your plugin listing, website, icon, screenshots, and admin UI should make your brand the primary identity. Stora can appear as the platform your plugin connects to, but not as the plugin's brand.

Do not use the Stora logo as your plugin icon, marketplace icon, app logo, or primary visual identity unless Stora gives written approval.

## Describing your plugin

Use plain language that explains what your integration does.

Good examples:

* `SpaceSync connects your WordPress site to Stora.`
* `Move-In Automations for Stora syncs booking events into your marketing tools.`
* `Self Storage Lead Sync for Stora sends website enquiries into your Stora account.`

Avoid descriptions that imply Stora owns or operates the plugin:

* `The Stora plugin for WordPress`
* `Official Stora booking extension`
* `Stora's lead sync tool`

## Required disclaimer

Include a disclaimer anywhere operators may otherwise assume the plugin is operated by Stora, such as marketplace listings, setup pages, and public documentation.

```text theme={null}
This plugin is provided by [Partner Name] and is not built, owned, or operated by Stora.
```

You may adapt the wording to match your product, but keep the meaning clear.

## Examples

| Scenario                          | Use this                         | Do not use this        |
| --------------------------------- | -------------------------------- | ---------------------- |
| WordPress plugin that syncs leads | `LeadBridge for Stora`           | `Stora Leads`          |
| Booking widget extension          | `Booking Widget for Stora`       | `Stora Booking Widget` |
| Analytics connector               | `StoreTrack Analytics for Stora` | `Stora Analytics`      |
| Access control integration        | `GateLink for Stora`             | `Stora GateLink`       |
| General connector                 | `Connector for Stora`            | `StoraConnect`         |

## Review checklist

Before you publish, check that:

* Your plugin has its own distinct name.
* The name does not start with `Stora`.
* The name does not combine `Stora` with another word, abbreviation, or suffix.
* Stora is used only to describe compatibility, such as `for Stora` or `integrates with Stora`.
* Your listing does not imply the plugin is official, certified, approved, or built by Stora.
* Your logo and icon use your own brand, not the Stora logo.
* Your listing includes a clear third-party disclaimer.

<Check>
  If your preferred name follows the pattern `[Your product name] for Stora`, it
  is usually a good starting point.
</Check>

## If you are unsure

Send us the proposed plugin name, marketplace listing title, icon, and short description before you publish. It is easier to fix naming before launch than after operators have installed the plugin.